Sunday, November 21, 2010
Tuesday, November 2, 2010
Something About Advertizing (:
How does advertising influence consumption?
- Advertizing convinces people to do something, buying is one of those doing actions. The thing about advertizements is they don't talk about the bad sides, on how big of an impact it has on others or environment, so when people look at the advertizements they would want to buy it because they don't know the negative effects of the product.
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
- No, because low-income people don't spend as much, therefore they don't about consuming large amount of things. Not having enough money, they would not be educated as much, so they might not know how to read. Some low-income people don't know about the advertizing of products because they don't own television sets and people usually would stick posters in the cities, not in the outskirts of town. Maybe people could start raising awareness by sticking posters everywhere, with lots of pictures (for those who can't read) and maybe people would be more informed about the sustainability issues.
Do you think these advertising techniques influence what you and your friends purchase?
- Yes, because now that we've learnt about it in school, we will consider about it more when we buy things in the outside world. If it was for a good cause, then we would definately buy it. But if the thing isn't neccessary, or it's just advertized in a way that looks cool, then it's probably not needed and should be thought over before buying it.
- Advertizing convinces people to do something, buying is one of those doing actions. The thing about advertizements is they don't talk about the bad sides, on how big of an impact it has on others or environment, so when people look at the advertizements they would want to buy it because they don't know the negative effects of the product.
Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?
- No, because low-income people don't spend as much, therefore they don't about consuming large amount of things. Not having enough money, they would not be educated as much, so they might not know how to read. Some low-income people don't know about the advertizing of products because they don't own television sets and people usually would stick posters in the cities, not in the outskirts of town. Maybe people could start raising awareness by sticking posters everywhere, with lots of pictures (for those who can't read) and maybe people would be more informed about the sustainability issues.
Do you think these advertising techniques influence what you and your friends purchase?
- Yes, because now that we've learnt about it in school, we will consider about it more when we buy things in the outside world. If it was for a good cause, then we would definately buy it. But if the thing isn't neccessary, or it's just advertized in a way that looks cool, then it's probably not needed and should be thought over before buying it.
